Audi A1

The Audi A1 has made the leap from ‘Most Exciting Car of the Year’ to What Car? ‘Car of the Year’ in its first 12 months.

Featuring TDI and FSI engines bornand bred on the racetrack and cuttingedge technologies such as Start-Stopand S tronic, this is amongst ourmost efficient cars.

At Audi, doing less is something we’re tryingto do more of. We’re working to use less fuel,release less CO2 and waste less energy. It’s whywe’ve incorporated a number of more efficienttechnologies into the Audi A1.

Inside the engine of the A1 you’ll find the sameadvanced fuel-injection technology that’s driven usto win after win at Le Mans. With TDI and FSI, fuel is injected directly into the engine’s chambersso that combustion is timed right down to themillisecond. As a result, waste is minimised and you get the most from every last drop of fuel.

Jeremy Hicks, director of Audi UK, said: ‘It’s an incredible honour for the A1 to win three What Car? awards in its debut year. We were naturally thrilled when it won the Most Exciting Car of the Year award in 2010, but for it to win the Supermini category and then the Car of the Year award overall in 2011 is extraordinary.’

Steve Fowler, Editor in chief of What Car?, explained: 'The Audi A1 is a brilliant car: brilliantly targeted and brilliantly executed. More and more buyers are looking for smaller, more efficient small cars, but with all the luxury trappings of much larger cars. That’s exactly what Audi has given them – a super-stylish, high quality small car that’s affordable and great fun, too.'

Added by: Natalie Wallis
Deputy Editor