Spiralling fuel prices have made economy one of the most desirable factors when choosing a car, while forcing private and business drivers to consider everything they do behind the wheel. It's a cost nobody can ignore.
The MPG Marathon is a live demonstration of how both car and driver can make a massive difference to fuel costs and emissions. Now in its 14th year, it pits teams of contestants together over a two-day event to push for the best fuel economy.
This year's event will take place at the fantastic Cotswold Water Park Four Pillars Hotel, near Cirencester, on Wednesday 8th October – Thursday 9th October 2014.
Previous competitors have included everyone from celebrities, academics and motoring journalists to senior figures in the automotive industry, with coverage across regional and national press.